El Planeta
Advertise · Boston's Latino news leader · 20+ años

Put your brand at the center of Latino Massachusetts

Students, young professionals, and families across Greater Boston and New England plan their week with El Planeta. Reach them across newsletter, social, web, and print.

Avg. reply time: under 1 business day
3.8M+
Digital impressions / mo
160K+
Social followers
120K+
Print impressions / mo
8K+
Newsletter subscribers
100K
Monthly video views
40%
Newsletter open rate
Why Boston's Latino market

A community that plans its week with us

They follow local news because it affects their neighborhoods, and they plan their weekends with our event coverage. What they find, they share.

235K+
targetable Latinos across Greater Boston's top metros: Boston, Lawrence, Lynn, Chelsea, Revere
92%
speak Spanish at home; 89% are 1st or 2nd generation U.S. residents
65%
make purchasing decisions based on digital ads and social media
2/3
go out at least twice a month for food and entertainment
Brands building with us in Boston
Boston Red Sox Massachusetts General Hospital Museum of Science Blue Cross Blue Shield of Massachusetts ICA Boston NeighborHealth Mass Cultural Council Massachusetts DCR Roxbury Community College
Who you'll reach

Rooted in the neighborhoods

A diverse Latino audience across New England: students, young professionals, and established families.

35–54
core age group, established and in their prime spending years
51%
own their home, with 7 years on average living in the Boston area
46%
are millennials, from students to young professionals starting families
Where you'll reach them

Four high-engagement channels

Every channel is a different moment in our audience's day. Explore each one live.

What it delivers

Performance, not just reach

Culturally relevant creative in a trusted environment gets noticed, and remembered.

40%
average newsletter open rate, well above the industry norm.
3.5M
monthly social impressions across Meta and TikTok.
20+
years as Boston's leading Spanish-language news outlet.
Ways to advertise

Formats for every goal & budget

From a single newsletter ad to a full multi-channel sponsorship, we'll tailor a plan to fit.

We cover what matters because we're part of it.

Your brand reaches Boston's Latino community through a source they already use to make plans and stay informed.

Let's build something together

Tell us your goals

We'll come back within one business day with a plan tailored to your goals and budget.

Prefer to reach out directly?

Contacts

Advertising & Sales
sales@elplaneta.com
Business Development
Andrea Chacón
andrea.chacon@tiempocompany.com
786.414.0550
Leadership
Rafael Ulloa, Deputy Publisher
rafaelu@elplaneta.com
Accounts Payable
invoices@elplaneta.com
Office
399 Boylston Street, 6th floor
Boston, MA 02116
617.379.0210